Our Story
Hi, I'm Lisa Valenti, founder of Amore Valenti & Co.
For more than 25 years, I've built brands, led teams, and inspired others through beauty, wellness, and human connection. But the most meaningful brand I've ever created began with a rescue dog I named Amore. Amore Vita, meaning "Love Life" in Italian.
When Amore came into my life in 2019, she quickly became more than a companion, she's family, a daily reminder of what unconditional love is, what it means to approach life with curiosity, courage, and joy. Whether she was meeting new friends, exploring new places, or simply making people smile, Amore has a special way of bringing people together.
Inspired by her spirit, I created Amore the Magical Mix, a children's book series built around a simple but powerful message:
Dream Big. Believe in Your Magic. Truly Love Life.
Through brave adventures, meaningful friendships, and the power of community, Amore encourages children and the adults who love them to discover their unique gifts, embrace new experiences, and find joy in the world around them.
What began as a story soon grew into something bigger.
Today, Amore Valenti & Co. is a lifestyle brand inspired by Amore. Through little messages that inspire life and apparel created for all to wear—dogs, infants, toddlers, youth, and adults—we invite everyone to wear the magic. From clothing and accessories to books and gifts, every product is designed with love to celebrate the joys of life, connection, community, and the confidence to believe in the magic that exists within each of us.
At the heart of it all is Amore's message:
Dream Big. Believe in Your Magic. Truly Love Life.
Through brave adventures, friendships, kindness, and community, Amore reminds us to embrace new experiences, believe in ourselves, and find joy in the world around us.
Because no matter your age, we all need a reminder to dream a little bigger, believe a little stronger, and truly love life.
Welcome to Amore's World. Our world is your world. Thank you for being part of the journey!
With love,
Lisa & Amore 🐾
Amore Valenti & Co.
~Where Magic Begins. Love Life. ~